In most people’s concept, luxury is synonymous with greed, extravagance and waste. In fact, from an economic sense, in essence, a high-end luxury consumer behavior, is a personal taste and improve the quality of life in itself does not speak ill of the points. In recent years, many international brands like discovering a new first-line general, have also entered the city. In Taizhou, four or five thousand yuan of cosmetics, on the million suit, the tens of thousands to the list are no longer hard to find, these “beautiful to look at, buy them expensive,” luxury is also no lack of consumers.
Luxury consumption of energy striking
“Give me pack, purses, shirts, jackets will all be a.” A few days ago, reporters in the road and bridge department are in Sheng Peng counters that due to engage in the activities of promotion, two aged 30-something men in crazy to buy. Sales staff said the yuan should pack bags Once on shore, 5,000 yuan.
VERTU mobile phone in the counters, sales staff, told reporters last month that they had just sold a nearly 10 million mobile phones. Counter sales staff, said people’s consumption power super Taizhou in China’s domestic sales VERTU mobile phone, a large proportion are Taizhou human consumption. ,
In fact, Taizhou have long had such a high-end consumer groups, there is no local high-end brands, they went to Beijing, Shanghai and other first-tier cities to buy, and now some of the top brands have been stationed in Taizhou, obviating the need for training and indoctrination, this group naturally Ben Zhao brand will come. These top brands have their own regular customer base, they would buy this brand of clothing all year round, so there is no obvious seasonal.
According to the relevant sales personnel, over the past year except for some old customers to patronize a number of consumer favorites are also involved in this kind of first-line brand of consumer groups, such consumers are not buying name brands and package body, just as the body of a “Accessories” to deal with.
In the city, mostly concentrated in the top brands Jiaojiang and road and bridge the two places, their geographical comparative advantage, the top brands also attracted the surrounding counties (cities, districts) of rich people to buy. It is learned that, in addition to multi-brand clothing for individuals to buy things, a few million to the list, top cosmetics, often being bought as a gift.
While luxury consumption only for a small group of people, but by the outbreak of the energy consumption is appalling.
Who is in the consumer luxury goods
“Our customers are mainly 25-45 year-old white-collar workers and private employers, there are six Chengdu is an old customer. Their fashion sense of smell is very sensitive to the quality of life is valued.” Cartier brand, a salesman told the reporter that These customers are already well acquainted premium brand in mind, to a mostly bullish on the bought.
According to the newly published “2009 Report of the Chinese luxury goods,” shows that China’s growing luxury goods in the cause – the first consumer optimism, especially those 25-year-old to 35-year-old young consumers. A second factor is China’s emerging middle class began to increase their quality of life, this group has maintained annual revenue growth of 10%. The third factor is that China’s super-rich the lives of those who have not been the impact of economic recession.
Press survey found that, Taizhou, luxury consumer market, people are relatively concentrated, can be divided into several categories: one for the considerable economic strength, there are sufficient sources of funding for the large sum of money the wealthy class, including the company’s operators and migrant workers in the Golden Collar ; 2 for “overdraft” luxury those who, for love of luxury goods is far higher than the degree of people’s own financial resources, mostly white-collar workers a monthly salary of several thousand dollars; three gifts for some persons, their clothing may not be expensive, but hesitate to buy brand-name consumption million decent clothing and an adequate gift.
“We are very optimistic about Taizhou luxury consumer market.” Taizhou, who declined to be named department store industry, told reporters before the Spring Festival this year, there will be a number of international luxury brands stationed in Taizhou line. By then, Taizhou people at home can be up close and such a luxury.
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